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Visual Storytelling

Masters in Branding

Reading

I am often asked for recommendations for books to read on design and branding. These are some of my favorites:

Graphic Design, Referenced: A Visual Guide to the Language, Applications, and History of Graphic Design

By Bryony Gomez-Palacio, Armin Vit

Logo Design Love: A Guide to Creating Iconic Brand Identities

Designing Brand Identity: An Essential Guide for the Whole Branding Team

By Alina Wheeler

Buying In: The Secret Dialogue Between What We Buy and Who We Are

The Brand Gap: How to Bridge the Distance Between Business Strategy and Design

By Marty Neumeier

Malcolm Gladwell: Collected

By Malcolm Gladwell

Selling the Invisible: A Field Guide to Modern Marketing

By Harry Beckwith

All Marketers are Liars (with a New Preface): The Underground Classic That Explains How Marketing Really Works--and Why Authenticity Is the Best Marketing of All

Why We Buy: The Science of Shopping--Updated and Revised for the Internet, the Global Consumer, and Beyond

By Paco Underhill

Proust Was a Neuroscientist

By Jonah Lehrer

A General Theory of Love

By Thomas Amini, Fari Lannon, Richard Lewis

Consider the Lobster and Other Essays

By David Foster Wallace

BRAND is a four letter word: Positioning and The Real Art of Marketing

By Austin McGhie

A Whole New Mind: Why Right-Brainers Will Rule the Future

By Daniel H. Pink

Change by Design: How Design Thinking Transforms Organizations and Inspires Innovation

The Ten Faces of Innovation: IDEO's Strategies for Defeating the Devil's Advocate and Driving Creativity Throughout Your Organization

A Designer's Research Manual: Succeed in Design by Knowing Your Clients and What They Really Need (Design Field Guide)

By Jennifer Visocky O'Grady

Masters of Design: Logos & Identity: A Collection of the Most Inspiring Logo Designers in the World

100 Ideas that Changed Graphic Design

By Steven Heller

Iron Fists: Branding the 20th Century Totalitarian State

By Steven Heller

The Substance of Style: How the Rise of Aesthetic Value Is Remaking Commerce, Culture, and Consciousness

By Virginia Postrel

Taking Things Seriously: 75 Objects with Unexpected Significance

By Joshua Glenn, Carol Hayes

The Culture Code: An Ingenious Way to Understand Why People Around the World Live and Buy as They Do

By Clotaire Rapaille

Pattern Recognition

By William Gibson

LinkedIn Learning

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