Advocacy work is some of the most important work Debbie now works on. She believes that branding has finally become democratized, and the measurement of the impact is decidedly non-commercial. Brands are no longer being initiated for any financial benefit. Brands are being created by the people for the people to serve the highest purpose branding has: to bring people together for the benefit of humanity.
Debbie was involved with the creation of the NO MORE movement and worked on the team to design a new visual symbol to express universal support for ending domestic violence and sexual assault. The purpose of the symbol is to raise visibility, create awareness, encourage conversation, and help break the social stigma surrounding domestic violence and sexual assault. The NO MORE movement has been spearheaded by a broad coalition of funders, advocacy and service organizations, and private sector volunteers from leading corporations and media companies including Mariska Hargitay’s Joyful Heart Foundation, Avon, Kimberly Clark Corporation and Verizon. In the 1990s Debbie worked with Mim Kelber and Bella Abzug to develop the first ever Women’s Foreign Policy Council manual and the identity for the Planned Parenthood of New York.
Debbie is currently on the board of the Joyful Heart Foundation and helped to develop their current positioning. She also worked on the team to create the identity with her students at the School of Visual Arts.