Masters in Branding

Debbie co-founded The Masters in Branding at the School of Visual Arts with Steven Heller in 2009. The program is the first of its kind in the United States. It is a one-year graduate degree that examines the relationship between design and strategy, and the power of design thinking as a way to combine creative skills with the problem-solving and decision-making processes of design and business. The inaugural class wrote and designed the Rockport book Brand Bible: The Complete Guide to Building, Designing and Sustaining Brands; in 2013 the students created branding for the Museum of Modern Art’s retail program, Destination: New York; the class of 2015 worked to reposition a Kappa Middle School in Harlem; the class of 2016 rebranded Mariska Hargitay’s Joyful Heart Foundation; and the class of 2017 worked on the repositioning of Performance Space New York and the Type Directors Club.